Is your call to action being heard? Read on to find out.

Have you ever clicked on a link, unexpectedly? Well, if you are reading this, then most certainly you have. Perhaps you were drawn to do so. In marketing terms this is known as a call to action. It is instigated by marketers to draw instant attention to a company and/or brand, to meet an end goal.

It may be words or imaginary that caught your eye. Either way, it made you act. And for marketers, you are drawn one step closer to the destination point. The destination point being the end goal; a sale, purchase or commitment.