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| Adfreak | June 14, 2017 | | Today's highs and lows of creativity |
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14 Young Agency Creatives Whose Work Is Far Ahead of Its Time The emerging talent behind stellar ads from 'Fearless Girl' to 'Evan' By Tim Nudd Up-and-coming creative teams may not always hit for average, but they can sometimes slug home runs seemingly out of nowhere. And the 14 below have turned in some truly mind-blowing work over the past year. From the "Fearless Girl" statue, to the viral Sandy Hook Promise ad, to Emerald Nuts "Yes Good" campaign, to Old...
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18 Top Creative Leaders Whose Ads Are Breaking Through Into Culture Meet some of the U.S.'s top ECDs and GCDs By Tim Nudd Lane Bryant's #ImNoAngel campaign. Werner Herzog's internet documentary Lo and Behold. The unsmuttifying of Carl's Jr. The tireless pursuits of IBM's Watson. The executive creative directors and group creative directors--and creatives of comparable rank--on the list below helped make all the work above, which has gone well beyond the confines of the ad world and...
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15 Chief Creative Officers Who Are Inspiring the Advertising of Tomorrow Cutting-edge work from some of the industry's top veterans By Tim Nudd World-class creatives often get further and further from the work as their career progresses. But the 15 below--all holding the title of chief creative officer, or comparable rank--remain in the trenches, close to the cutting-edge work their companies are producing. Read more below about the galvanizing creative chiefs at a variety of U.S. agencies, from...
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25 Brilliant Ad Campaigns That Will Win Lions in Cannes Pre-festival favorites, from Fearless Girl to Louise Delage By Tim Nudd One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann's Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it's hardly the only brilliant work that will be jostling for attention in the jury rooms. Leo Burnett is out with its 30th annual...
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Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech Get to know 2017's most innovative professionals By Tim Nudd Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek's third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more. Beginning with our cover star--stand-up comic, actor, writer and podcast host Kumail Nanjiani--we looked for subjects...
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With a Keen Eye and a Razor Wit, Kumail Nanjiani Is Becoming an Inescapable Creative Force Silicon Valley star shares his creative process, The Big Sick and his take on advertising By Katie Richards Picture your classic Hollywood triple threat. Now, throw it out the window, in the garbage, wherever, and say hello to Kumail Nanjiani--the stand-up comedian who's redefining what it means to be a modern-day triple threat. Everything about the Silicon Valley star--from his upbringing in Karachi, Pakistan, to his unorthodox love story with now-wife Emily Gordon,...
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Havas Lists Its ‘Most Interesting Man’ Awards in Full-Page Ad Saying Farewell to Dos Equis A decade's haul of trophies By Katie Richards Last week, Dos Equis made an unexpected decision to shift its creative account from Havas Worldwide to Droga5 without a review. Exciting news for Droga5. Not so much for Havas. Havas apparently isn't too down about it, though, and is ready for its next big adventure. As a send-off to its longtime client--Havas first started...
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