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DECEMBER 20, 2018
Important Sales Lessons Over 50 Years
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NADA: Shoppers Becoming Rate Sensitive
The trade group sees rising interest rates as affecting new-vehicle deliveries. The association also expects more people to buy used.
Understand EV Shopper Behavior
There remains a sizable gap between consumer knowledge of how traditional internal-combustion engines work and EV features and benefits.
New Ways to Boost Used-Car F&I Sales
Digital retailing alleviates uneasiness by putting more shopping control in consumers’ hands.
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