13 influential marketing technology leaders Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space.
ClickZ Daily: February 24, 2020 |
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| Good Morning! Today we highlight 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Also, emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key trends we need to know. Also ICYMI: GenAlpha Technologies has partnered with Enceiba to provide a powerful synergy of B2B eCommerce and Amazon knowledge and capabilities to assist manufacturers. CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers’ growth. Microsoft announces a $1.1 Billion investment plan to drive digital transformation in Mexico, including its first cloud datacenter region. New research from Connatix, the next-generation video technology company for publishers, shows Gen Z prefers multifaceted content experiences, rooted in user recommendations from a diverse set of channels and formats. |
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Digital Leaders Mahir Prasad Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. |
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Digital Transformation Tereza Litsa Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key trends we need to know. Read more |
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| Digital Marketing Megan Heuer Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read more |
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| Digital Advertising Mark Kopera Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are grabbing the customer’s attention. Read more |
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| Digital Transformation Jacqueline Dooley Brian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read more |
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| Content Moti Cohen Moti Cohen, CEO of Apester, discusses how after Netflix's Bandersnatch, the future of interactive content lies beyond TV. Read more |
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Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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