B2B Marketing Automation Platforms: A Marketer's Guide
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication.
MarTech's latest publication of "B2B Marketing Automation Platforms: A Marketer's Guide" examines the market for marketing automation platforms and the considerations involved in implementing this software into your business.
Included in this 51-page report are profiles of 12 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include: Trends driving the adoption of marketing automation platforms Does your company need a marketing automation platform? Capabilities What you should look for Cost of implementation Click here to download the report now
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