12 good, bad and ugly web design trends for 2016

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SEW | Weekly
December 14, 201512 good, bad and ugly web design trends for 2016
So what have we got going on in 2016? More of the same, some innovative new techniques, and one or two surprises, as well as a whole bunch of things that should have been jettisoned by now.How to completely dominate Google's first page
See that’s the thing about SEO, it doesn’t matter how doggedly you optimise every element of your site, there will always be someone trying to ruin your plans for total SERP dominationThe power of nothing: three lessons from Cards Against Humanity and the killing of Black Friday
One business took a pretty interesting approach to this year’s Black Friday shopping extravaganza, and it might just signal a big shift in the way that businesses interact with and market to their customers.Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying for traffic that you’d otherwise get for free?Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.Exploring the correlation between social media and search rankings
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social?Join SEW at Connect | February 4-5, 2016
Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more.
Check it out!How healthy is your location data? Six things I learned launching a MarTech startup Six of the most interesting SEM news stories of the week App interstitial ads: what Google’s crackdown means to you Why you shouldn’t forget to update your Universal Analytics tracking codes 26 content amplification triggers to help increase engagement Spotlight: DuckDuckGo's Gabriel Weinberg How links could be online marketing’s most important KPI in 2016 Seven of the most interesting SEM stories of the week Case study: how AllSaints boosted acquisition and conversion using ‘full funnel’ programmatic advertising Follow SEWEventsConnect by SEW, Miami
February 4-5, 2016ClickZ Live Jakarta
March 16-17, 2016ClickZ Live New York
April 11-13, 2016ClickZ Live London
Spring 2016More EventsResourcesPersonalization in Email Marketing: Key Tips for 2016 and BeyondTag Management Fundamentals for MarketersBoosting Marketing Agility with Enterprise Data & Tag ManagementBeyond ROI: Showcasing the True Impact of Mobile MarketingCustomer Experience Optimization ReportMore Resources

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