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Econsultancy
2024
11 ecommerce trends shaping strategy for 2024

We asked some esteemed commentators for their predictions on what will shape the year ahead in ecommerce, with thoughts ranging from M&A to AI (p.s. stay tuned for further 2024 trends pieces on retail media and B2B commerce).
 
‘Product management for humans’: the BBC’s Em Ledger on meeting user needs

Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
 
Econsultancy launches ‘AI for Marketing’ short course

The 3-week learning plan includes a live kick-off, five on-demand elearning lessons, a half-day workshop and ongoing access to Econsultancy resources.
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Featured Reports
The Future of Marketing: The AI Opportunity

Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…”

But precisely how many marketers are using generative AI, and where do they believe its value lies?
Winning the Race for Digital Skills

How do businesses keep up with customers, technologies and events that are perpetually in flux? Just as they always have, by learning.
 
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