| For non-Chinese brands like Mercedes Benz, Levi's and Adidas, Singles' Day is an enormous opportunity but one fraught with challenges when it comes to navigating ad options for reaching Chinese consumers on 11.11. See how retailers navigate it. The New York Times is digitizing its physical archive of around 6 million photos dating back as far as its beginnings in the mid-1800s. The only sell-outs at ComplexCon are the products that sell out. Here's what happened at this year's event. For Digiday+ members: Tumblr may not have grown to be a viable Facebook competitor, but it still interests some marketers. The fall of Toys 'R' Us in June led to a retail rush, as retailers like Kohl's, Walmart and Target sought to position themselves to cash in on the void in the toy world ahead of the holiday season. But it might have been on the wrong track. At the Digiday Brand Summit, you'll have the chance to connect one-on-one with leaders from Adidas, Brooks Brothers, Coca-Cola, Madewell and more. Register now to join us in Palm Springs, California next month. Next Wednesday, Ranker, Trusted Media Brands and other industry leaders will share their strategies for crafting, testing and monetizing a world-class digital experience. Register for the webinar today. Sponsored by Instart. |
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| Hilary Milnes From a promotional standpoint, 11.11, or Singles' Day, China's biggest consumer holiday, is like rolling the Super Bowl and two months’ worth of U.S. holiday shopping into one. |
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| Lucia Moses The Times created a team to mine and republish material from its digitized photo archives. |
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| Sponsored Content Instart When dealing with the demands of both users and advertisers, finding the right balance between quality and profitability is essential. In this webinar, join Ranker and other industry leaders as they share their strategies for crafting, testing and monetizing a digital experience that delivers on all fronts. Sponsored by Instart. |
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| Tim Peterson The only sell-outs at ComplexCon are the products that sell out. |
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| Michael Bodley The fall of Toys ‘R’ Us in June led to a retail rush, as the likes of Walmart and Target sought to cash in on the void in the toy world this holiday season. |
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| Sponsored Content Bannerflow As brands increasingly seek transparency in their advertising spend and more control over creative, many are beginning to take this capability in-house rather than rely on their agencies. Help us discover the biggest drivers, barriers, and challenges in in-housing to identify how this burgeoning trend will develop. Take this quick survey and you’ll receive a Starbucks gift card upon completion. Sponsored by Bannerflow. |
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| Sponsored Content dataxu TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu. |
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Awards Gala:
November 14, 2018 |
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Awards Gala:
November 14, 2018 |
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ALL EVENTS |
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