
GameSquare (NASDAQ: GAME) — With Jerry Jones at the Helm and FaZe Clan in Its Arsenal, This Next-Gen Media Powerhouse Is Poised to Redefine Esports, Youth Engagement, and Web3 in 2025!
GameSquare Holdings, Inc. (NASDAQ: GAME) is forging a unique position at the intersection of sports, gaming, and youth culture. With Dallas Cowboys owner Jerry Jones holding a 47% stake and providing board-level insight through longtime Cowboys CFO Tom Walker, the company has quickly risen as a media and marketing force.
In 2024, GameSquare acquired FaZe Clan, one of the most iconic names in gaming, expanding its total audience reach to over 1 billion and capturing 38% of all esports engagement.
GAME is the official creative agency for the Cowboys, producing immersive activations like Dallas Cowboys Game Time in Fortnite, and has now added a bold new dimension to its growth story: Web3 engagement.
Now, GameSquare is planting its flag in the future of digital ownership with a bold move into blockchain-powered fan engagement. The company recently acquired ZONED Gaming, a crypto-native platform incubated by Swiss digital asset firm Dialectic. ZONED is designed to deliver decentralized, participatory esports experiences where players and fans can truly own their moments through on-chain rewards and content sharing.
In the words of CEO Justin Kenna: “ZONED is the first step in a much broader Web3 strategy... We’re building a next-gen platform where players, creators, and fans co-own culture.”
GAME’s momentum is matched by its financial trajectory. From $11 million in 2021 to over $100 million in expected 2024 revenue, the company is rapidly scaling!
With expansion into collegiate esports, in-real-life fan events, and now Web3 infrastructure, learn how GAME is capitalizing on the $211 billion global gaming market and the $12 trillion youth culture economy all while building shareholder value.