| | | Within the context of marketing, augmented reality allows brands to offer unique and immersive digital experiences, and to engage consumers in a memorable way. Here’s a list of some of the brands to create AR-based experiences in recent times, and what they achieved from doing so. |
|
|
|
|
| | | Marketers are wrestling control from their agencies more than ever before, as in-housing skills and technology becomes an established process within the sector. 78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of the brands who’ve talked up the resulting efficiencies, security and transparency. The rewards are huge. But how do marketers navigate their way through the risks? What are the pitfalls to avoid as they seek the paybacks from this new client/ agency landscape? |
| |
|
|
Gamification Marketing Best Practice Guide
This report explores why there is a strong case for investment in gamification marketing, how to plan an effective strategy and deliver it well, including capturing data and achieving viral reach. It also looks at which brands have done it well, and considers what the future holds for gamification. |
Digital Transformation Monthly – June 2019
Digital Transformation Monthly offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends. |
|
|
|
Econsultancy London
Wells Point, 79 Wells Street,
London, W1T 3QN, UK
+44 20 7970 4322 | | Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
+1 212 971-0630 | | Econsultancy Singapore
International Plaza
10 Anson Road, #36-01
Singapore, 079903
+65 6909 9510 |
|
|
|
|
| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
You are receiving this email to [email protected] as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.
Econsultancy is part of Xeim Limited, part of the Centaur Media plc group.
Registered in England and Wales with number 5243851.
Registered office at Wells Point, 79 Wells Street, London W1T 3QN.
Copyright © 2019 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved. |
|
|
|
| | |
|
