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The 10 Most Watched Ads on YouTube in October Google and Microsoft lead the way with product intros, and BMW Films makes a grand return By Tim Nudd People love their new-product videos. They're a regular staple on Adweek and Google's monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple ...
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6 Topics That Gained the Most Traction on Facebook in October Arboriculture, draft beer and barbecue top the list By Marty Swant Facebook users are getting crafty, splitting their end-of-summer interests neatly between a few final outdoor activities and more winter-minded hobbies.
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This Christmas Ad From Australia Takes Perhaps the Dimmest View Ever of Horrible Americans Meet the Tinkletons (or really, don't) By Angela Natividad Last year over the holidays, Australian grocer Aldi released a brutally honest ad about the stress people endure to make around-the-table magic happen. This year, it's focusing on a very different ...
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Patagonia Doesn't Want Your Business Today, Closes Doors to Encourage Voting Taking a stand on environmental issues By Kristina Monllos Don't shop, vote. That's Patagonia's motto today. The company has closed its 29 retail locations and Ventura, Calif.-based headquarters—as well as its Reno, Nevada distribution and customer ...
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This Ad's Love Story Between a Mermaid and a Sailor Ends With Quite a Lovely Twist A twisted take on The Little Mermaid By Angela Natividad Remember those sailor stories about mermaids who drag drowning men to their doom? In this creepy—yet charming!—little piece of work, the National Maritime Rescue Organization tells just that tale ... from ...
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This Crazy, Entertaining Skincare Ad Throws Everything at You to See What Will Stick Manic monologue meets 9-day acne stunt By T.L. Stanley Adult acne is no fun, but it can be hilarious, especially when tracked around the clock for nine solid days via a head-mounted camera. That's the stunt at the heart of the first major ad campaign for Nerd ...
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Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria Brilliant fundraising idea with the Red Cross By Tim Nudd Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very ...
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