With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has been hit hard.
But even throughout the lockdown, we saw high levels of creativity, with advertisers executing some brilliantly on-the-nose campaigns. Here’s a look at some stand-out examples of OOH so far this year.
In the wake of the coronavirus pandemic, inventory build-up is proving to be a big problem.
How can high-end retailers promote their discounts and still maintain a sense of exclusivity? Here’s a look at various tactics from some premium names in the industry.
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today, there is a need for greater agility.
Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry.
The Fundamentals of Modern Marketing Mindset What is mindset and what is a ‘modern marketing mindset’? What is the relationship between mindset and individual performance? How can mindset underpin career success and broader organisation success?
Digital Transformation Monthly – October 2020 This edition of Digital Transformation Monthly covers the big moves supermarkets and stores are making to cope with changing consumer behaviours due to the Covid-19 pandemic.
