| 1. DISNEYLAND'S STAR WARS PARK RESERVATIONS FILL UP QUICKLY: Reservations for Disneyland's Star Wars: Galaxy Edge, which opens May 31, went live on Thursday and were fully booked within two hours. A no-cost reservation, in addition to a park ticket, is needed to access the new themeland from May 31 through June 23. No reservation will be needed after that period. The Hollywood Reporter: "There were strict rules for those who did successfully obtain a reservation.The person who made the reservation had to list the names of everyone who would be in their party (up to six total per reservation). All guests will be required to have a valid theme park admission in addition to their reservation information and a valid government-issued photo ID if 18 or older, according to Disney." 2. TINDER LAUNCHES FESTIVAL MODE: On Thursday, Tinder announced a new feature called Festival Mode, which allows the dating app’s users to add a badge to their profiles indicating which music festivals they will be attending this summer, all in an effort to encourage future meet-ups. Users will be able to select from 12 festivals in both the U.S. and U.K., including Governors Ball, Bonnaroo Music & Arts Festival, EDC Las Vegas, and Lovebox. The Verge: “Tinder says in its release that it already noticed Tinder downloads increasing during festivals. App activity increased up to 300 times the norm during Bonnaroo last year, the company says. In addition to the digital feature, the company will also run a brand activation at certain festivals that’ll include photo ops as well as the chance to win V.I.P. upgrades and merch.” 3. FRIEZE NEW YORK INTRODUCES VR COMPONENT: Frieze New York, the annual art fair being held at Randall’s Island Park through Sunday, launched its first-ever virtual-reality component: a booth featuring works visible via high-tech headsets. Off site, the works are also viewable through the downloadable Acute Art app along with a VR headset such as Google Cardboard. The VR section is called Electric and features seven works—six in virtual reality and one in augmented reality. The New York Times: “This might be the first time many people see VR art in person, [Daniel Birnbaum, curator of the VR section,] said. Of the in-app element, he said, it’s a chance for a ‘mainstream audience who wouldn’t normally go to fairs’ to have the experience. Loring Randolph, Frieze’s artistic director for the Americas, said, ‘I think the work in Electric is going to blow people away and I’m very excited about the new dimension that it is going to bring to the fair.’” | 