Pfizer re-ups Super Bowl marketing blitz

Today’s Big News

Feb 7, 2025

Bain throws down $3.3B to acquire Japan's Mitsubishi Tanabe Pharma


Bristol Myers backs out of Dupixent fight, axing allergy asset despite phase 3 win


Don't call it a comeback: Pfizer returns to Super Bowl with ad pledging to 'knock out' cancer


J&J CEO broke a stalemate and facilitated the $14.6B Intra-Cellular buyout in a whirlwind month: filing


eGenesis announces 2nd pig kidney procedure success, as xenotransplantation field moves forward


Cullinan CEO talks autoimmune pivot, upcoming lupus readout and his 'thriller or killer' approach


Illumina posts mixed earnings report while dealing with China tariff fallout

 

Featured

Bain throws down $3.3B to acquire Japan's Mitsubishi Tanabe Pharma

Bain Capital is laying out 510 billion Japanese yen ($3.3 billion) to acquire Mitsubishi Tanabe Pharma in a carve-out transaction from its parent Mitsubishi Chemical Group. The deal, which is expected to close in 2025’s third quarter, will set up Tanabe Pharma as an independent company, Bain said.
 

Top Stories

Bristol Myers backs out of Dupixent fight, axing allergy asset despite phase 3 win

Bristol Myers Squibb has continued its ruthless cost-cutting push, dropping plans to commercialize a rival to Dupixent despite meeting its phase 3 goals and pumping the brakes on a would-be Sotyktu successor.

Don't call it a comeback: Pfizer returns to Super Bowl with ad pledging to 'knock out' cancer

Last year marked the first time in Pfizer’s 175-year history that the drugmaker shelled out the requisite millions for a corporate spot during the Super Bowl broadcast. Now, it seems to be becoming something of an annual tradition.

J&J CEO broke a stalemate and facilitated the $14.6B Intra-Cellular buyout in a whirlwind month: filing

Johnson & Johnson's proposed $14.6 billion purchase of Intra-Cellular Therapies took just one month from the time the buyer revealed its intention to the signing of the deal. The process involved a key intervention from J&J’s CEO Joaquin Duato, a securities filing shows.

eGenesis announces 2nd pig kidney procedure success, as xenotransplantation field moves forward

The procedure was performed January 25 by surgeons at the Mass General Transplant Center in Boston, as part of the company’s clinical study in patients with end-stage renal disease and kidney failure. MGH previously completed the company’s first xenotransplant surgery, in March 2024.

Cullinan CEO talks autoimmune pivot, upcoming lupus readout and his 'thriller or killer' approach

Breakthrough research and investor enthusiasm prompted Cullinan Therapeutics to redirect one of its cancer programs toward autoimmune diseases in 2024. Now, CEO Nadim Ahmed wants to reset expectations, hoping that speed and a “thriller or killer” approach will be his friends as the company navigates both competitive fields.

Illumina posts mixed earnings report while dealing with China tariff fallout

The DNA sequencing giant said it will continue to do business in China as long as it’s able—while also dealing with a decline in annual revenues.

Roche details Gazyva's positive data en route to key lupus nephritis expansion

Roche has detailed results of a phase 3 trial of its blood cancer drug Gazyva in lupus nephritis. The data set up the CD20 antibody for potential approval for what would be its most important indication.

After phase 3 miss, Relmada picks up midstage Tourette’s asset from Swedish biotech

After sharing plans to shutter last summer, Asarina Pharma has managed to sell off its Tourette syndrome candidate to Relmada Therapeutics, another struggling biotech.

How ViiV Healthcare plans to ‘show up even better’ in the fight against HIV in Black communities

Since 1999, Feb. 7 has marked National Black HIV/AIDS Awareness Day, drawing attention to the disproportionate impact of HIV on Black communities.

Regeneron tangles with Sanofi over commercial transparency in long-running Dupixent collaboration

In a lawsuit that received little attention toward the end of last year, Regeneron has taken Sanofi to court over claims that its marketing and development partner violated the terms of a long-standing Dupixent collaboration. Regeneron disclosed the lawsuit in an annual filing this week.

Novo Nordisk adds pediatric data to bulging bag of evidence on near-approval hemophilia A prospect

Novo Nordisk has bolstered the case for its near-approval hemophilia A drug candidate Mim8, linking the prospect to reductions in treated bleeds in children with the hereditary bleeding disorder.

Chutes & Ladders—J&J vet jumps to Affinia

Veteran scientist Hideo Makimura, M.D., Ph.D., is going fully preclinical by joining gene therapy biotech Affinia Therapeutics as chief medical officer. Makimura most recently served in leadership roles at J&J.
 
Fierce podcasts

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Looking ahead at the most anticipated drug launches of 2025

This week on "The Top Line," we dig into the 10 biggest potential drug launches of 2025, predicted to rake in a combined $29 billion in annual sales by the end of the decade.
 

Resources

Whitepaper

The Oncology Market: 2024 Year in Review

This paper reviews key developments in the oncology market during 2024 and outlines what they mean for the future.
 

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